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Why AED.ca Doesn’t Carry Every AED on the Market

Why AED.ca Doesn’t Carry Every AED on the Market

The AED.ca Difference

If you’ve ever wondered why AED.ca doesn’t sell every make and model of automated external defibrillator (AED) available in Canada, the answer is simple: we believe choosing the right AED matters more than offering the most options.

At AED.ca, we are not trying to sell an AED to everyone. We are focused on selling the right AED to the right customer — and standing behind that recommendation for the long term.

Not All AEDs Are Created Equal

While all AEDs sold in Canada must meet basic regulatory requirements, that does not mean they all perform equally in real-world emergencies. Over the years, we have seen significant differences between AEDs when it comes to:

  • Reliability in high-stress situations

  • Pad quality and shelf life

  • Battery performance and replacement costs

  • Ease of use for untrained rescuers

  • Long-term manufacturer support

  • Ongoing availability of parts and accessories

Some AEDs may look appealing due to a lower upfront price, but can introduce higher costs, reliability concerns, or support issues down the road. When lives are involved, “good enough” isn’t good enough.

Why We Curate Our AED Selection

AED.ca has made a deliberate decision to carry only the AEDs we believe are best for our customers — devices we trust, recommend confidently, and can fully support.

Every AED we sell has been carefully evaluated based on real-world use, clinical reputation, and long-term ownership considerations. If we cannot stand behind an AED with confidence, we simply won’t sell it.

That means:

  • We do the research so you don’t have to

  • We focus on quality over quantity

  • We recommend AEDs we would place in our own communities, workplaces, and families

Some Inferior AEDs Are Still on the Market — We Chose to Walk Away

There are AEDs still available in Canada today that we stopped selling years ago. Not because they were illegal, but because we no longer believed they represented the best option for our customers.

As an AED specialist company, we felt it was our responsibility to move away from products that:

  • Fell short in reliability or usability

  • Offered limited pad and battery life

Walking away from these products wasn’t the easiest decision — but it was the right one.

We’re Not Trying to Be Everything to Everyone

Some companies sell AEDs as just one item among hundreds of unrelated products. In those cases, the AED is often an add-on, not a focus.

At AED.ca, AEDs are not a side business — they are our only business.

We are not trying to offer every model just to capture every possible sale. Instead, we focus on:

  • Matching customers with the most appropriate AED for their environment

  • Providing honest, experience-based recommendations

  • Offering ongoing support, accessories, and guidance after the sale

The AED.ca Difference

The AED.ca difference is rooted in specialization, integrity, and long-term commitment.

✔ We are AED specialists — not general equipment resellers
✔ We only sell AEDs we believe in and can fully support
✔ We prioritize reliability, ease of use, and real-world performance
✔ We focus on long-term ownership, not just the initial purchase
✔ We put customer outcomes ahead of product volume

When you choose AED.ca, you’re not choosing from an overwhelming list of options — you’re choosing from a carefully selected lineup of AEDs that meet our standards.

Choosing the Right AED Matters

In a cardiac emergency, the AED on the wall may be the only thing standing between life and death. That’s not the moment to question quality, reliability, or performance.

That’s why AED.ca doesn’t carry every AED on the market — and why our customers trust us to help them choose the right one.

Because when lives are on the line, selection matters. Expertise matters. And standing behind what you sell matters most.  Contact AED.ca today for more information. 

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